"David vs Goliath"??? (10/01/2008)

October 1, 2008

What’s the story

behind the billboard??

 AWESCO takes on the “big guys”!

 As the gas distribution industry across the consolidates, we see a trend of large, national corporations gobbling up local independent distributors.  Airgas, the largest and most aggressive of these national corporations, has just this year acquired two more of the region’s remaining independents, and so your choices for a gas supplier are increasingly limited.

   But you DO still have an independent, local choice!

 AWESCO- now Tech Valley ’s largest local, independent gas distributor- continues to thrive and grow.  Locally owned, operated, and invested in the Tech Valley region for more than 68 years, AWESCO has a solid reputation for providing a wide range of quality products, unmatched technical expertise, and exceptional customer service.

  At AWESCO, we are committed to being your local, independent supplier!

 And that is exactly the message we want you to hear with our latest billboard campaign!  “A Real David vs. Goliath” features our own “David”, President/CEO, J. David Mahoney, taking direct aim at the “big guys” and beckoning customers to- “Bet on Your Local Leader”.  We live here and work here.  We understand our market, our customers’ needs, and the benefits of continually re-investing in the Tech Valley community to keep it healthy and vital, rather than sending the profits to out-of-area shareholders.

  What does that mean for you?

While the Goliaths focus on maximizing the short-term return to their own investors by cutting costs wherever possible, AWESCO remains focused on what is important to our customers.  That’s why we continue to invest in assets that allow us to offer the most innovative gas solutions, have adequate inventory to keep your operation productive, maintain a customer service department that actually helps customers, and above all, have a wealth of industry expertise and experience that will make sure everything works together seamlessly.

   The bigger they are, the harder they fall!

Yes, we are also concerned about maintaining profitability, but our strategy sets us apart.  Instead of cutting services to save costs, we ensure our long-term profitability and differentiate ourselves from the giant corporations by partnering with you, the customer, and using our unique resources to help you stay productive.  So we’re not afraid to take on any Giant.  Bring ‘em on!